Client case: Intelligent, data-driven recruitment processes for Techsharks with the integration of OnRecruit into Carerix
The below case is a collaboration between Carerix, Techsharks and OnRecruit. It was published by Carerix in March of 2021.
Despite the corona crisis, last year was a good year for Techsharks. Not only were they a customer of Carerix for five years, but they also took major steps in positioning and putting a strong employer brand on the map.
Techsharks now knows all too well that this strong employer brand is related to good data use, among other things. Enough reason to make time for a meeting with Techsharks and OnRecruit.
We spoke with Suzanne van der Horst (Brand Manager at Techsharks), Suresh Sital (Online Marketing & Data Manager at Techsharks) and Dirk Meeuws (COO & CTO at OnRecruit ).
Looking for sharks
Techsharks is an employer that mediates technical personnel. A competitive market in which people often look for new candidates in the same place. But how do you ensure that you are (and remain) distinctive compared to your competitors, and how do you ensure that you are also able to find and retain the right target group? To find an answer to this question, Techsharks entered into a partnership with OnRecruit more than two years ago.
OnRecruit gives you insight into the entire recruitment process based on data. The online recruitment process is linked to your offline data in your ATS, allowing you to make your processes even more transparent.
“Techsharks was looking for a party that could help them further professionalize the marketing department towards a data-driven organization. She wanted to ensure that marketing was deployed even better and goals were based on facts by working with meaningful, measurable data,” says Dirk Meeuws.
A clear plan
It soon became clear that work had to be done first to set up a good strategy and a clear plan. Behind the scenes, a lot of work was done on cleaning up and optimizing systems already used. The outcome of this became the start of a new beginning.
Distinctive through personal attention
Thanks to the combination of strong branding and the appropriate use of data, Techsharks always knows how to reach the right target group. The choice for this branding shows that they go for personal attention and real stories. Something that is certainly highly appreciated by clients and candidates in this day and age. This strong combination ensures that the love for Techsharks grows: the number of applications is increasing, followers are increasing and there is a growing increase in micro and macro conversions.
“Creating a strong brand is all done together. Marketing only tells and spreads the story, but it is our people, the recruitment specialists and account specialists who pay genuine attention to our sharks. In the world we now live in, that is the new gold. Sincere attention,” says Suzanne
With the previously determined strategy as a starting point, an attempt was made to use the brand in an accessible manner. Telling and showing the real story. Precisely because this is very important for the teams, it continues to challenge them at the same time to make optimal use of data.
“Because we have invested a lot at the back with OnRecruit, Carerix and Talmark in optimizing tools and systems, we now know how to reach the right target group for every vacancy. By making good use of Carerix, for example, I know exactly how many technicians we have, how we can best approach them and which marketing mix is relevant for this”, says Suresh
“Techsharks has a very strong approach due to their smart combination of Brand and Data. Techsharks is distinctive, dares to profile itself and to lead the way with the application of innovative technology. An example for many in the market!”, Says Ricardo Risamasu (Partner at Talmark).
Using data correctly
A good brand stands or falls with the correct use of data. But Techsharks doesn’t just use the partnership with OnRecruit externally to find the best candidates.
“We think internal dashboarding is just as important. With Carerix data I can, for example, filter by status, and thus evaluate the work of the different teams and business units. For the collaboration with OnRecruit, decisions were often made on the basis of feeling. Thanks to the link with OnRecruit, we can now provide a lot of insight into this. A fully data-driven organization is, therefore, one of our ambitions for the future”, says Suresh.
With the Recruitment Intelligence Platform from OnRecruit, Techsharks is able to create a strong employer brand. In the future, Techsharks wants to provide even more data-driven teams, so that different teams can achieve goals together.
