A great employer brand helps you create and showcase your company culture. Although employer branding is a real ‘top of funnel’ activity, it is still important to understand its effect towards the lower end of the funnel: qualitative candidates and hires.

By connecting your top of funnel activities with both active job seeker behaviour and your ATS, you can really understand which employer branding strategy pays off in terms of:

1. Conversion rates
2. Time to hire
3. Drop-off rates in the recruitment process

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