Do you regularly receive newsletters, articles or news on your email that you very much enjoy? You love receiving them because they seem to be written specifically for you, even though they’re not! These emails usually contain content that are relevant to you and your interests.
Email marketing is fundamental to many businesses in eCommerce, mainly to build relationship with customers and potential customers. But how does that relate to recruitment? What do we usually do in terms of email marketing in recruitment?
Sadly, not much.
Email marketing is not a common practice in recruitment… yet. However, when used the right way, email marketing can help you to attract the best candidates and gain competitive advantage. Besides attracting candidates, it could also be used to maintain your relationship with candidates as well as staying in touch with them.
So what are you doing with the email addresses that are sitting on your database? Are they dusting away or are you doing something with it?
If you’d like to learn more about how you can get more value out of the email addresses in your database, contact us here!