DMP, onrecruit, data management platform

How a DMP Can Make Recruitment Marketing More Successful

Today’s job search/recruitment process is becoming increasingly segmented. 

How so? 

With the existence of different platforms such as Indeed, LinkedIn, Glassdoor, and social media, candidates go through different touchpoints before deciding to apply. Not to mention the different types of devices they use when they are searching for jobs. This makes it a lot harder for recruiters to see which sources these candidates come from!

And they say technology is supposed to make your life easier…

Well, this article is about to tell you that it does!

The fragmented job search process gives rise to talent analytics platforms that manage all of your recruitment data and help you understand how to make sense of it. With the overwhelming data-rich process of talent acquisition, how do you unify all of your different data sources into a single platform? In addition to that, how do you extract meaningful insight and act on this data?

Introducing the DMP.

What is a DMP?

Yup… another tech jargon to put into your dictionary!

The term DMP has been circulating around in the recent years, especially in relation to successful data-driven e-commerce companies.

DMP stands for data management platform, and it acts as a warehouse for your data. It enables you to import and unify all your data sources. This includes first-, second- and third-party data, as well as offline data sources into a single centralized view.

DMP in Recruitment

Traditionally, DMP has been widely used by marketers in e-commerce to attract, convert and retain customers. However, as the recruitment space becomes more reliant on technology and data, the need for a data management platform in recruitment thus emerges.

That is why OnRecruit has built a platform that helps recruitment agencies and employers to have a 360⁰ view of their online recruitment. This is done by unifying all of their data and enables them to act on it.

With a DMP used in recruitment, you can understand the candidate journey across all the relevant recruitment related systems.

This way, marketing managers are able to scale up successful candidate journeys and implement smarter hiring strategies for future performance, through content personalization, targeted job advertising, analysis, and reporting, etc.


 So… What’s in it for you?

The main purpose of having a DMP is to store all of the touchpoints in your candidate journey and extract actionable insights on it.

        Defining successful journeys:

As a staffing agency or an employer, chances are high that you use at least a handful of tools in your talent acquisition; ranging from your ATS, social media, your website, just to name a few.

By knowing from which sources quality candidates come from, you are able to identify commonalities between successful journeys. In other words, identifying best practices. Where do most applications come from? Which channels are bringing the most qualified candidates? By knowing the full candidate journey, you are able to design and implement recruitment marketing more effectively.


         Automate your Marketing:

Once you define what success looks like, you are then able to strategize what needs to be done to scale up that success. One way is to influence people that are not on the same journey through job advertising, retargeting and email campaigns. These could potentially bring them into that ideal journey that leads to hiring success. Another way is to be able to target potential candidates that are similar to your successful audiences.

You could also automate your marketing towards quality candidates that are already in your database. With this, you are able to track behavior and email, website, and sending automated text messages.

Have you ever wondered what happens after your candidates apply? The fact is that a candidate’s journey does not end at application. These candidates needed to be nurtured through building different touchpoints, such as giving them updates and more information on the job they apply for.

If you are an employer or a staffing agency, it is likely that you already have a lot of data on your hands. However, data in and of itself brings you very little value; it is what you do with it that brings you growth.

So with this, let us ask you, what would you need to be able to mobilize all your data?


If you need further convincing on whether or not a DMP can bring your company to hiring success, we would be happy to explain more about it. Contact us here and we’ll be happy to chat.

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