Job advertising is very often not very well aligned with business goals. This post focuses on one thing you can do to improve that; shifting your focus from your cost per application to the distribution of your advertising budget. Why focusing on cost per application is wrong: As long as the cost per application is […]
This author has yet to write their bio.Meanwhile lets just say that we are proud J.Drijver contributed a whooping 4 entries.
Entries by J.Drijver
More than 75% of advertising budgets in the US is spent programmatically. This is because using technology to manage advertising cuts costs and enables advertisers to get much better results. Recently job boards have started adopting programmatic job advertising and this is why: More revenue A lot of job boards sell part of their inventory via […]
Lately I’ve seen a lot of discussion going on about Programmatic Job Advertising. Some claim that Programmatic Job Advertising is the same as Programmatic Advertising; some claim it’s totally different and thus shouldn’t be called programmatic. What is Programmatic Advertising? Programmatic Advertising means that software analyses the result of advertising and then tries to repeat […]
Programmatic advertising has been around for a few years and is now also something that has entered recruiting. What is programmatic job advertising, why do companies use it and what does it mean for the future of recruitment? Programmatic advertising Let’s start by explaining programmatic advertising. Programmatic advertising basically means that you let software buy […]
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